CRN is the leading trade association for the dietary supplement industry. My progressively advanced roles at the association over the years have allowed me to grow as a strategic communicator. In my current position, I lead in marketing strategy and execution as well as overseeing development of content and communications platforms, with a focus on enhancing the experience and engagement of our dietary supplement industry executive members. I am also a regular creator, contributor, and editor.
Prior roles at CRN include:
– Senior Director, Marketing Communications
– Director, Marketing Communications
– Director, Communications
–Creative Director
– Communications Associate
Of note:
– Publishing CRN’s 2024 annual report “Common Ground,” presenting the business case for association membership and what the team, along with its members coming together accomplished to advance the industry
– Publishing CRN’s 2023 annual report “Real Expertise,” highlighting the association’s staff
– Publishing 2020 annual report “Essential,” celebrating the contributions of the dietary supplement industry to Americans’ health and wellness
– Increasing readership of the “CRN Daily Supplement” member newsletter, to ensure stakeholder awareness of the association’s advocacy efforts and educational opportunities
– Innovating member engagement, launching “CRN Connect” mobile app, supported by self-service web portal to help drive committee membership and participation
– Leading design and web development of award-winning “Label Wise” consumer education campaign on changes to the Supplement Facts label and general label literacy, contributed to content
– Increasing participation in key industry-wide transparency initiative, the “Supplement OWL” label database, with B2B advertising campaign
– Advocating for SNAP recipients to be able to use their benefits to purchase a multivitamin-mineral supplement
In 2023, I completed the the Public Relations Society of America’s 6-week “Modern Digital Communications Certificate Program.”
I completed the Public Relations Society of America’s live online 2-day class “Secrets of Media Relations Masters” in October 2020 to refresh my skills in this area along with the follow-up “Crafting The Perfect Pitch” 4-module workshop.
Background:
As a senior member of CRN’s Communications team, I lead the association’s efforts to educate a broad range of stakeholders on CRN priority initiatives via videos, graphics, bylined articles, paid campaigns, and more. I’ve worked for CRN since 1999, including as a consultant from 2007–2013 during which time I also provided communications services for other clients.
That time I did a bit of interior design for the office:
Built on a passion for design and powered by lifelong learning in business and technology, I do:
– Membership development, retention, and careAssociate