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Reporting

‘Beauty from within’ on-trend in supplement space, from new formulations to the basics

This is an article I wrote for the CRN Daily Supplement member newsletter, connecting timely external content to the association’s annual survey as part of our content marketing tactics. J&J Consumer Health’s Neutrogena brand’s personalized 3-D printed skin care supplements made news at CES 2023 last week. Consumers can scan their face through an app, answer a questionnaire, and receive […]

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Reporting

Expo East insights: Strategies to reduce GHG emissions supported by independent data

This is an article I wrote for the CRN Daily Supplement member newsletter, covering a session I attended at the Natural Products Expo East trade show in September 2021—additional stories here. The natural products industry, as part of the greater food industry, is responsible for one third of the greenhouse gas (GHG) emissions that are causing climate change. By the […]

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Reporting

Self-empowerment, social mission resonate with new generation of supplement users

“With our social mission focused on mental health, we are weaving more ‘real talk’ into our content to help consumers feel seen,” said Jessica Heitz, chief marketing officer of Olly, in a Fast Company article exploring how to sell health and wellness when consumers are sick and tired of hearing about it. “Gen Z cares about brands […]