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Case Studies

FDA educational content on dietary supplements biased, misses opportunity to promote public health

This is an article I wrote for the CRN Daily Supplement member newsletter, covering a project I led—providing feedback to FDA on its mischaracterization of dietary supplements.  Pushing back on a lack of balance and overemphasis of potential risk, CRN last week wrote to FDA identifying concerns with the agency’s “Supplement Your Knowledge” educational content released earlier this year. In addition, […]

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Case Studies

Case study: Promoting a conference with no agenda

A common challenge smaller organizations can face with events marketing is needing to start promotion while concurrently building the agenda and securing speakers. This challenge was exacerbated during the pandemic when speakers and attendees alike were non-committal when it came to the prospect of travel, or weighing the value of virtual conference engagement. The CRN trade […]

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Case Studies

Case study: ‘Daily Supplement’ newsletter helps association members in their jobs

The CRN Daily Supplement is a newsletter I created for the Council for Responsible Nutrition, a trade association of the dietary supplement and functional food industry, in the period just after the pandemic. Identifying a need for a daily touchpoint with our dietary supplement and functional food industry executive members, we leveraged our longstanding biweekly newsletter content […]