Categories
Work

Women shine in the supplement space

Women of the CRN community shine in the supplement space, moving forward legal, scientific, innovation efforts, and more I wrote this article for LinkedIn as part of my content marketing strategy for raising awareness of leadership opportunities for women in the dietary supplement industry related to being part of the association’s member community, and the […]

Categories
Work

The healthy habits of dietary supplement users

These survey highlights were part of the signature data reported by the Council for Responsible Nutrition throughout its 20+ year history of fielding its Consumer Survey on Dietary Supplements through Ipsos. CRN’s annual Consumer Survey on Dietary Supplements year after year reports that dietary supplement users practice healthy habits, demonstrating an understanding that supplements are just one […]

Categories
Commentary

Yoga for surfing

Life doesn’t necessarily cycle in years. Or days. Maybe clusters of days. By the stars? Or maybe our internal biology. And, of course, every breath is a new beginning. I want to have something to say as 2023 comes to a close on the calendar, but I don’t feel a sense of finality. I feel […]

Categories
Work

Moving

I’m in the process of moving content from an old site, hosted by Bluehost, to this new site, hosted by Siteground. I’ve experienced what I consider to be predatory practices with Bluehost’s weak security and upselling of malware abatement that never really locks down the site or keeps it safe. Days after paying to get […]

Categories
Work

Tapping into the transformative power of travel for comms pros

Winding down some time in Toronto following an amazing trip to Portugal earlier this summer (follow me on Instagram for visual highlights), I was finally able wrap up this post reflecting on the power of travel and another on how work teams can make it possible for everyone to experience a bit of it. Communications professionals’ work revolves around connecting with […]

Categories
Work

Slaying the summer juggle

Tips for comms teams to manage work during vacation season I’m on vacation number two of the summer and yes, it’s only while on PTO that I can find a shred of time for my personal writing, it seems, but I know I am very fortunate to take two breaks like this. From Toronto, I put […]

Categories
Reporting

‘Beauty from within’ on-trend in supplement space, from new formulations to the basics

This is an article I wrote for the CRN Daily Supplement member newsletter, connecting timely external content to the association’s annual survey as part of our content marketing tactics. J&J Consumer Health’s Neutrogena brand’s personalized 3-D printed skin care supplements made news at CES 2023 last week. Consumers can scan their face through an app, answer a questionnaire, and receive […]

Categories
Reporting

Expo East insights: Strategies to reduce GHG emissions supported by independent data

This is an article I wrote for the CRN Daily Supplement member newsletter, covering a session I attended at the Natural Products Expo East trade show in September 2021—additional stories here. The natural products industry, as part of the greater food industry, is responsible for one third of the greenhouse gas (GHG) emissions that are causing climate change. By the […]

Categories
Case Studies

FDA educational content on dietary supplements biased, misses opportunity to promote public health

This is an article I wrote for the CRN Daily Supplement member newsletter, covering a project I led—providing feedback to FDA on its mischaracterization of dietary supplements.  Pushing back on a lack of balance and overemphasis of potential risk, CRN last week wrote to FDA identifying concerns with the agency’s “Supplement Your Knowledge” educational content released earlier this year. In addition, […]

Categories
Commentary

Dietary supplements are so mainstream—what’s next?

Just 52% percent of U.S. adults took dietary supplements in 1999 when I first started working for the dietary supplement industry—interestingly, a small majority but nowhere near today’s rates. In 2021, 80% of Americans reported using dietary supplements, according to the CRN Consumer Survey—an all-time high.  Let’s take a look at how we got here. The […]

Categories
Reporting

Self-empowerment, social mission resonate with new generation of supplement users

“With our social mission focused on mental health, we are weaving more ‘real talk’ into our content to help consumers feel seen,” said Jessica Heitz, chief marketing officer of Olly, in a Fast Company article exploring how to sell health and wellness when consumers are sick and tired of hearing about it. “Gen Z cares about brands […]

Categories
Commentary

You can’t lead from a position of fear—and the supplement industry shouldn’t have to

Reflections on the 15th anniversary of dietary supplement GMPs At a recent meeting of CRN’s board of directors, I had the pleasure of connecting with some of our new industry leaders in person. I’m often asked how long I’ve been with the association, and I’m proud to share I started my communications career with CRN back […]

Categories
Commentary

Looking at the world through Peri-colored glasses

I feel seen by Pantone. Very Peri, 2022 Color of the Year, immediately caught my eye. Very Peri. Pantone’s 2022 Color of the Year announcement immediately caught my eye. At 49, my radar’s tuned into all things peri. “Your good friend Peri,” my dear daughter has even named that presence that emerges with my hormonal mood swings. […]

Categories
Case Studies

Case study: Promoting a conference with no agenda

A common challenge smaller organizations can face with events marketing is needing to start promotion while concurrently building the agenda and securing speakers. This challenge was exacerbated during the pandemic when speakers and attendees alike were non-committal when it came to the prospect of travel, or weighing the value of virtual conference engagement. The CRN trade […]

Categories
Case Studies

Case study: ‘Daily Supplement’ newsletter helps association members in their jobs

The CRN Daily Supplement is a newsletter I created for the Council for Responsible Nutrition, a trade association of the dietary supplement and functional food industry, in the period just after the pandemic. Identifying a need for a daily touchpoint with our dietary supplement and functional food industry executive members, we leveraged our longstanding biweekly newsletter content […]